In this course, students will learn the ability to create and manage customer segments in Customer Insights – Data. Concepts include building a quick segment from a profile, building segments with multiple rules, generating suggested segments and insights on segments, building segments based on similar customers, and managing segments.
Complex segments with segment builder: Build your own
Simple segments with one operator: Quick segment
AI-powered way to find similar customers: Similar customers
AI-powered suggestions based on measures or attributes: Suggested segments based on measures
https://learn.microsoft.com/en-us/training/paths/create-manage-journeys-dynamics-365-customer-insights/
Students should be familiar with Customer Insights – Data and have an interest in building segments that target unified profiles. Some segmentation/marketing experience and some simple data analysis experience is recommended.