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Adobe and Microsoft partner to bring new generative AI capabilities to marketers as they work in Microsoft 365 applications

Date: 29-Mar-2024

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Source: https://news.microsoft.com/

Adobe and Microsoft partner to bring new generative AI capabilities to marketers as they work in Microsoft 365 applications

Adobe and Microsoft partner to connect Adobe Experience Cloud workflows and insights with Microsoft Copilot to deliver generative-AI powered capabilities that enable marketers to increase collaboration, efficiency and creativity. The world’s largest digital experience conference – Adobe (Nasdaq:ADBE) and Microsoft (Nasdaq:MSFT) announced plans to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 to help marketers overcome application and data silos and more efficiently manage everyday workflows. These new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, manage content approvals, deliver experiences and more.

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