A few years ago, the real hard work began after cocoa producer Arnoldo de Jesús Cartagena finished the laborious work of harvesting and preparing his crops for sale. Cartagena’s crops are in the remote Colombian region known as La Teca, hours away from the port municipality of Turbo and the buyers who would be interested in purchasing his harvest.
But how much were Cartagena’s crops worth? Because he lived in an area without internet connectivity, he had no idea if he was getting a fair price as the numbers fluctuated in real time. Would it be better to sell now or wait until the prices rose again? Without any connectivity and limited options to access the internet, Cartagena was left in the dark.