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India’s Myntra innovates with generative AI to help shoppers put the right look together

Date: 03-Jan-2024

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Source: https://news.microsoft.com/

India’s Myntra innovates with generative AI to help shoppers put the right look together

As this writer realized, even before self-doubts crept in about their chances of surviving an hour at the gym, the larger looming question was what to wear and not look out of place.

With absolutely no idea what they were looking for, this writer turned to an AI shopping assistant by Myntra, India’s biggest online fashion retailer, and typed, “I’m looking for clothes I can wear to work out in the gym.”

Surprisingly, the AI assistant understood exactly what this writer needed and came up with jerseys that would wick off sweat, compression t-shirts, self-proclaimed comfortable trackpants that wouldn’t restrict movement, shoes that could make you run better, fitness bands and all sorts of gear a newbie couldn’t have imagined they wanted or needed.

generative AI

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